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How Gulder Lager Beer is empowering the lives of its Distributors and Retailers across Nigeria

How Gulder Lager Beer is empowering the lives of its Distributors and Retailers across Nigeria 

 

 

31 August 2023

 

How Gulder Lager Beer is empowering the lives of its Distributors and Retailers across Nigeria 

  • Being a Gulder distributor is the best decision I ever made” says Tasho 

 

Gulder Lager Beer, a household name in Nigeria’s alcoholic beverage industry, has again demonstrated its commitment to changing lives. The spotlight shone brightly at the Gulder Ultimate Reward event held on August 29, 2023, at the Lascofis Bar in Ogba, Lagos. The event, which will be etched in the minds of stakeholders for a long time, is a further testament to the transformative power of loyalty, dedication, and the pursuit of excellence.

Gulder honoured its esteemed partners, who have played pivotal roles in the brand’s journey to excellence. The selected 15 retailers received ten crates of Gulder, while the ten winners in the regions were presented with 42-inch television sets, generator sets, and deep freezers. Four sub-distributors, the unsung heroes ensuring Gulder reaches every corner of Nigeria, were each rewarded with fifty crates of Gulder and Tricycles, a token of appreciation for their indispensable contributions. The winners were selected across Benin, Ibadan Lagos-North, and Lagos-South regions respectively.

However, the crowning moment of the event arrived with the announcement of the prestigious Grand Prize – a brand new IVM Ikenga car was presented to Taofeek Shodiya of Tasho Limited, a long-committed distributor to Gulder’s success. His extraordinary journey and steadfast dedication to Gulder underscore the brand’s enduring message that loyalty and dedication have the power to elevate lives.

Alhaji Tasho, speaking about his experience, expressed, “Being a Gulder distributor is the best decision I ever made. It’s not just about business; it’s about being part of a family that rewards dedication and hard work. This car is not just a prize; it’s a symbol of the opportunities that Gulder provides to change lives.”

“Gulder Lager Beer has always been more than a beverage; it’s a symbol of strength, determination, and the extraordinary. At the heart of our success are the dedicated partners who have embraced these values.,” stated Chima Dim, Brand Manager, Non-Lager and Craft, Nigerian Breweries.

“We have come to be known as a home brand, a go-to brand for, family, entertainment, and relaxation. Our success story has been one encapsulated and driven by those of our consumers and distributors, and that is why The Gulder Ultimate Reward event is not just a celebration; it’s a testament to the life-changing impact of loyalty and dedication. We are proud to say that being a Gulder distributor is not just a business decision; it’s a journey of transformation, and we look forward to many more shared successes,” he added.

Gulder remains dedicated to providing remarkable experiences and shaping the lives of its partners. The Gulder Ultimate Reward will continue to inspire and motivate partners to reach new heights while reaffirming the brand’s belief that loyalty and dedication are the keys to changing lives.

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LAGOS BLUE RAIL LINE BEGINS COMMERCIAL OPERATIONS SEPTEMBER 4

LAGOS BLUE RAIL LINE BEGINS COMMERCIAL OPERATIONS SEPTEMBER 4

PRESS RELEASE 

 

 

The Lagos State Government on Wednesday announced that the Blue Line Rail will start commercial operations on Monday, September 4, 2023.

 

The Managing Director of the Lagos Metropolitan Area Transport Authority (LAMATA), Engr. Abimbola Akinajo, spoke on the commencement date during a press conference at the iconic Marina Station of the Blue Line Rail in Lagos.

 

Akinajo, who took reporters on a guided ride and tour of the physical infrastructure of the Blue Line Rail from the Marina Station to the National Arts Theatre Station in Iganmu, said Lagos State Governor, Mr. Babajide Sanwo-Olu would take the inaugural ride on the train at 9 a.m. on Monday, September 4, before other passengers begin to ride.

 

She said partial passenger operations will start on Tuesday from 6:30 am to 10 am for the morning peak and the afternoon Peak from 4 pm to 9:30 pm, adding that the operations will start with 12 trips for two weeks, which will later be increased to 76 trips per day.

 

Akinajo disclosed that though the train is electric, it would run on locomotive for the first four weeks of operation to allow the electric system to come up fully and sync properly with the physical infrastructure, adding that the plan is to allow passengers to get familiar with the rail system.

 

She said despite the train running on locomotive for the first four weeks, the tracks would remain energised so that passengers are not allowed to cross them.

 

The LAMATA boss said about 150,000 passengers are expected to board the train daily. “The train would run 12 trips in two schedules for now – 6.30 am to 10 am (morning peak) and 4.30 pm – 9 pm (evening peak). The train will stop for 90 seconds at each station. It will run 76 trips, from 5.30 am to 11 pm, when it becomes fully operational in four weeks,” she said.

 

The full length of the train trip from Marina – Mile 2, according to Akinajo will cost N750 but noted that the 50 percent discount announced by Governor Sanwo-Olu on all Lagos public transportation rides also applies to the train ride.

 

She said passengers can only access the service with their cowry cards, noting that cash or paper tickets would not be accepted.

 

Akinajo, who warned against eating and drinking on the train, said adequate security has been put in place for the security of lives and property, noting that anyone with criminal intent would be arrested and handed over to the Police as there are about 30 cameras along the tracks.

 

She said: “A full Journey from Marina to Mile 2 will cost N750 and Zonal fares will be between N400 and N500 for people not making the complete full trip. The transportation palliative announced by Governor Babajide Sanwo-Olu will also cover the Train system, meaning that the highest fare for the full trip will be N375.

 

“We are going to put safety measures in place. There are over 300 CCTV cameras across the whole Blue Line Rail and over 30 cameras monitoring the tracks alone. Command and Control centers are also available in all stations. Plain cloth security agents and officers of the Lagos Neighbourhood Safety Corps will ride with passengers at all times. Any altercation on the train will not be tolerated. Vandalism also will not be tolerated.”

 

Speaking on the initial delay in the commencement of the Blue Line Rail, which was earlier scheduled to commence operation in August, Akinajo said the delay was caused by prevailing circumstances around import and export.

 

She, however, noted that LAMATA is committed to starting operations on September 4 without any further delay since all the necessary things have been put in place for the operations of the Blue Line rail.

 

It would be recalled that President Muhammadu Buhari on January 24, 2023, in the company of Governor Sanwo-Olu and his deputy, Dr. Obafemi Hamzat, commissioned the first phase of the Blue Rail Line, which runs from Marina to Mile 2 and also witnessed the signing of the commencement of Phase 2 of the project from Mile 2 to Okokomaiko.

The Blue rail line, part of the Lagos Rail Mass Transit, will run 27.5 km from Marina to Okokomaiko, with 13 stations and an end-to-end journey time of 35 minutes.

 

 

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